E2C2 LLC

E2C2 LLC

energy / environment strategies

E2C2 LLC RSS Feed
 
 
 
 

Dystopians, Techno Boosters, and BTW Green Economy

It’s March, the economy’s terrible, the short term outlook is sobering and the longer term is highly uncertain. Obama’s honeymoon lasted about 20 minutes. Some Democratic pundits assert he hasn’t done enough to attack the ailing economy despite passing a huge stimulus package. On the other hand, Republicans lament the onslaught of socialism. Markets remain depressed and nervous, and the full scope of the bank and auto messes hasn’t been addressed. Scary prospects, like bankruptcies for GM and Chrysler and some sort of nationalization for Citibank and Bank of America, loom.                                                                                                                                                                              
 
Dance of the Dystopians
 
Where should you turn for advice or insight? If you’re tired of stiff – upper – lip, coping – with – the – crisis articles, how about indulging in some genuine pessimism instead? Profiled in a recent New Yorker piece (available online by subscription) are James Howard Kunstler, Dmitry Orlov, and Nassim Nicholas Taleb; three prophets of the current meltdown and fellow dystopians. If you thought Rush Limbaugh was the only commentator seeing a silver lining in a failed stimulus plan, think again.  
 
Kunstler correctly called the financial mess. But he’s also been railing at the economy and culture for years. Particular targets have been suburban sprawl: subdivisions, malls and the consumption that accompanies them.  He sees an opportunity in the current meltdown for a more localized economy that will somehow also herald a return to good taste in architecture and town planning.  
 
Orlov and Taleb come by their dark visions more autobiographically. Orlov spent his first 12 years in the Soviet Union. After moving to the America, he followed the ensuing economic chaos in Russia and former Soviet States. Taleb, a Lebanese Christian and former options trader, grew up in Beirut and lived through that country’s years of civil war. 
 
Orlov is the more practical dystopian, offering quite cheerful advice on coping with a collapsed society, based on his experience from the Russia. Taleb, on the other hand, doesn’t appear to relish collapse as much as Kunstler or Orlov, but asserts economic disaster will remain a threat unless we take into account the likelihood of unexpected and oftentimes disastrous developments. He calls these events, Black Swans, which are far more likely to occur than we anticipate, and wants to Black Swan – proof capitalism.
 
Techno Boosters Still Ascendant?
 
I may be in denial, but somehow I like the more entrepreneurial, techno – optimistic cosmopolitan, boosterish visions of the future promoted by Fast Company, Wired and MIT’s Technology Review, rather than the dark pictures sketched by the dystopians. Having said this, some techno visionaries like Ray Kurzweil and his expectation of the Singularity are almost as unsettling as the dystopians.  
                                                            
 
What About Green Amidst the Chaos?
 
Now, for the ostensible subject of this post.  Where are green building and sustainable enterprise left in these uncommon circumstances? Are they afterthoughts in an economy where businesses and consumers are concerned primarily with survival? I think not.
 
Bad economy or not, some of the framework for a greener future is in place, with more underpinnings sustainability on the way. Many major municipalities and states already have green building regulations in place. For the time being, some public agencies’ ability to build will be limited by the lack of cash. However, the President’s and Congress’ stimulus bill, called the American Recovery and Reinvestment Act, contains several sizeable green initiatives. Any significant building projects fueled by the stimulus package include will be green. At least $4.5 billion is allocated to the U.S. General Services Administration to convert GSA facilities to “High-Performance Green buildings”, making federal buildings more energy efficient.
 
Furthermore $4 million in funds were set aside for the establishment of the Office of Federal High Performance Green Buildings within the GSA, which office was created by the 2007 Act.  One caveat before celebrating; what’s green when it comes to the stimulus funded transportation projects is debatable. For example a planned bridge project here in Washington, DC is already subject of debate because the design allegedly increases traffic capacity through a residential area.
 
The Recovery Act also contains money to begin building a smart grid that incorporates more agile power supply and demand management particularly integrating renewable wind and solar power more effectively into the national electricity system. The stimulus also extends energy efficient weatherization programs and state grant programs to improve energy efficiency.
 
The promise of Green Collar jobs remains just that for now. Van Jones, formerly of the not for profit Apollo Alliance, a major promoter of the Green Economy, has taken a job in the White House under the Council for Environmental Quality as its primary advocate for a green economy and green jobs.
 
Green and Red Ink?
 
Greenbiz.com has just published its annual edition of the State of the Green Economy report. Major companies appear not to have abandoned their green campaigns and in fact they see them as consistent with the current economic situation. See Chevron, Weyerhaeuser, Waste Management, to name 3 prominent ones, feature environmental and energy responsibility prominently. Green, particularly, energy efficiency, is apparently congruent with economic recovery in the corporate lexicon. It remains to be seen how corporate communications will be translated into action during straightened economic circumstances.
 
On the consumer side, according to Joel Makower, of Green Biz, consumer polls still indicate commitment to green products but these assertions, like corporate PR may have more to do with atmospherics than with the allocation of dollars.

 
While this is undoubtedly a very distressing time for many Americans and others around the world, it’s also a time of great opportunities for those with vision and resources to move ahead with sustainable initiatives

the 3 “P’s”- Marketing Cleantech

The question asked by everybody, including greentech types, is what it takes to sell products and services in this poor economy? We suggest for greentech the answer is; most of the same factors that have always made products attractive to consumers and businesses, but now with even more focus. We call these factors the three P’s: price, performance and don’t underestimate panache.

 

 

3 P's facilitate green product introduction - click to enlarge

3 P's facilitate green product introduction - click to enlarge

 

Many of you familiar with marketing know the typical “S” shaped curve describing the penetration of new products in the marketplace. When a product is introduced there is typically a period of time where it experiences modest sales. This is the relatively flat, left “tail” of the “S” as people learn about the product and a few bold, early adopters them try it out. Then, if the product appeals for various reasons based on performance, price or the great intangible, panache (the fun, cool, or buzz factor), sales begin take off among progressive consumers, moving along a steeper portion of the curve.

 

Finally, if the product is popular and achieves mass market status, it hits the steepest section of the curve. Ultimately, sales flatten as most people who might be in the market for the product or service have now bought it, and replacement sales and conservative purchasers dominate.

 

While most greentech firms are undoubtedly pushing price and performance factors today we’re suggesting they also study the entertainment and luxury markets carefully and try to add as much panache to their offerings as possible, without compromising the other two “P’s.”

 

Three of our favorite examples of green marketing panache are ZipCar, GreenBox, and TerraPass. Each of these takes what’s essentially a fairly prosaic but environmentally desirable service and turns it into something more fun. ZipCar recasts short term auto rental and creates a community of “Zipsters” driving cute, energy efficient vehicles around metropolitan areas. GreenBox takes home energy monitoring (yawn!) and turns it into an engaging online activity with a community of fellow energy savers. TerraPass promotes purchasing carbon offsets as not only responsible but an interesting endeavor. 

 

Tell me about your favorite green product or service that delivers the “3 P’s.” We need to make our offerings as attractive to consumers as possible.

solar pv promises green collar jobs for an economy that’s hurting

During this dark time of year and with the gloomy economy it’s hard to think about a bright future for photovoltaic power. However, the fact remains that the sun is the most abundant energy source available and we will need to rely on it much more if we are to address global warming successfully. 

 

You may have heard that renewable energy represents a small fraction – about 7% – of the national energy budget. And of that 7% renewable, solar energy comprises only about 1%, as the chart from the U.S. Energy Information Agency below illustrates.

 

 

Thus, if solar energy is going to become a significant contributor, delivering for example 5-10% of the total national electrical energy budget by 2030, this country must engage in a massive scale up over the next 20 years. It’s going to take some hard work and logistical magic to make sure the nation’s rooftops are supplied with solar panels, but this is what America is good at. Assuming we need solar to supply a minimum 5% of the total electrical budget, here’s some sample numbers for the residential market alone:

  • We decide we want 25% of all PV capacity installed on residential rooftops, with the balance split between commercial buildings and industrial scale solar “farms.” 
  • We have about 75 million detached and semi detached homes in the country now and might expect to have about 100 million by 2030.
  • The EIA expects we will have an annual electrical demand of about 4,700 billion kilowatt hours (kWh) by 2030. If we want 25% of 5% – or 1.25% – of this demand supplied from residential rooftops then we will need to deploy about 20 million installations that each produce an average of 3,000 kWh per year. This translates into about 1 million new installations per year, or PV on 1 in every 5 American homes! Assuming 250 working days per year that’s 4,000 new residential installations nationwide every day for 20 years.
  • The labor impacts of this are exciting. If it takes 2 installers 2 days for a typical residential system, this translates into the equivalent of 16,000 full time jobs in residential solar installations alone, not taking into additional jobs in manufacturing, administration and supply chain. The labor outlooks for commercial and industrial solar installations are even more encouraging.

 

In summary, the long term prospects are encouraging, but the short term may be bumpy for the solar industry. Among other issues, prices for solar equipment must decline, to garner widespread public uptake. But manufacturers and others in the supply chain must be able to pocket profits, which, in the near term, may be flat or worse in an oversupplied market and slowed economy. Public policy will also need to encourage solar. However, the policy challenge may be more straightforward than than ever, given President Elect Obama’s newly selected science and technology appointments. They include Nobel Laureate Steve Chu and global climate and energy expert John Holdren, who bring the new Administration outstanding credentials and commitment to the renewable energy imperative. We stay tuned to how Congress and the new President ultimately craft the stimulus package and hope that solar plays an important part.

 

 

 

 

 

your toaster on the Internet; the coming smart grid

Smart energy is not simply the renewable kind; it’s also energy saved through efficiency. Put another way, saving a kilowatt through efficiency is the same as generating one at an existing or new power plant. In fact, it’s usually better, since efficiency is often cheaper than building new capacity or generating power at more expensive peak rates.

 

Energy efficiency encompasses a host of technologies. In the electric power field it includes better materials and construction, lighting, appliances and machinery for homes, businesses and factories. But it also includes more efficient transmission, distribution and management of the power we already have. One approach getting frequent attention is the Smart Grid. This is a new way of thinking about the national network of plants, wires, software and myriad electrical devices in operation at any one time. It changes the old, single direction paradigm of devices pulling power from the electrical grid into a real time conversation among devices and power infrastructure. This conversation will be particularly important since more power is being generated at distributed locations such as wind farms, and residential and commercial rooftops, equipped with solar panels, not just at conventional centralized power plants.

 

A smart grid delivers electricity from suppliers to consumers using digital technology to save energy and cost. This modernized electricity network should save energy, promote greater energy independence and contribute to the slowing of global warming. There are a lot of pieces to the smart grid puzzle, but we’ll focus on what the consumer might expect to see in a few years. I was actually kidding about your toaster on the Internet – you want it toasty – now, but several typical household appliances and other pieces of equipment may play important roles in the smart grid.

 

As an example, your refrigerator doesn’t need to run all the time to keep your food at appropriate temperature in the freezer and cooler compartments. Right now, it’s probably set too low,causing needless power consumption. In a smart grid home, you might set your refrigerator to an appropriate temperature and a series of sensors and communication protocols would automatically monitor and manage power to it. Your air conditioning system, another large power user, may also be set wrong, causing needless cooling of your home when unoccupied. Saving a few kilowatt hours this way, spread across hundreds of millions of homes and businesses really adds up.

 

ZigBee is an open standard communications protocol that will allow wireless control devices in a home or office to facilitate such appliance monitoring and control. While similar in some respects to Bluetooth, it is simpler and cheaper to implement, facilitating its cheap introduction into a host of household devices. When connected with a hub and smart meter an appliance like a refrigerator can be kept at appropriate temperature while saving unnecessary power consumption. This saves you money and gives the utility freedom to dispatch the power you don’t need elsewhere. Everybody wins with this approach.

 

The smart grid embraces all scales of our electrical infrastructure; from the national power grid to local distribution lines, to individual meters and equipment in homes and businesses. Pilot smart grid programs are currently underway in Austin, Texas and Boulder, Colorado. Among companies involved with the Smart Grid are software providers like Gridpoint www.gridpoint.com, Greenbox http://www.getgreenbox.com/ and a growing number of ZigBee enabled device manufacturers.

 

 

 

 

 

going green in harder times

Ideally, green goods and services should be cost competitive or offer rapid pay back. Many energy efficiency investments, such as weatherization, meet this standard. In other cases however, we often assume there will be at least a small price premium for going green. In many instances consumers have been willing to absorb the up charge in exchange for feeling good about their green purchases. But in today’s slumping economy it’s reasonable that many people will forego the feel – good factor and be more price sensitive. On first take, this doesn’t bode well for green business.  

 

As a counter to this anticipated trend, one promising upshot of the present economic trouble is much greater likelihood of government backed green energy and infrastructure projects and/or incentivized green programs for consumers and business to stimulate the economy. President Elect Obama and Congress are very likely to enact a number of green initiatives.

 

Obama’s transition chief, John Podesta, head of the progressive think tank, Center for American Progress, sponsored a report published in September on the green economic recovery that will likely be influential in setting the new Administration’s economic policy. One key finding of this report is that a $100 billion public investment in green programs will yield more jobs than either another consumer stimulus package, or a similar domestic investment in petroleum resource development. We can also assume that government conditions imposed on a US auto industry bailout will mandate more green tech; meaning more hybrids, plug ins, and high mileage conventional technologies.

 

On the consumer side of things there are still a number of green choices that will require behavior change; a notoriously difficult task. As a designer, I’ve thought quite a bit about how to market goods and services for a green economy when they entail consuming or doing less. Mies van der Rohe’s “less is more” dictum comes to mind. It’s not easy to accomplish. Chevron, hardly the only corporation doing this by the way, has taken a stab at behavior change with its “will you join us” conservation campaign, showing attractive people commiting to use less energy in everyday activities. 

 

Along these lines, Steve Bishop, lead for international product design firm IDEO’s sustainability initiative recently stated 4 principles necessary to motivate prospective green consumers with respect to a product or service.

 

  • Make it desirable, not a sacrifice.
  • Bring meaning to the moment,
  • Put soul back into the system,
  • Engage people in the whole journey.

 

Summarizing, the big challenge is how to make “less” more than simply palatable, producing a fulfilling experience for both consumers and business; no small thing.

tech trends and green economy

We generally focus on green technologies and practices in the building and transportation industries. However, this edition broadens that reach. Last week’s Emerging Technologies 2008 (Emtech 08) conference, sponsored by Technology Review  at MIT, showcased recent developments across a wide technology spectrum.
 
Emtech demonstrated that innovation will proceed despite distress on Wall Street and general economic slow down. Globally oriented entrepreneurs are betting that billions of consumers, particularly in the developing world, will continue to need better and more affordable housing, transportation, communication, education, healthcare and other services.
 
Featured at Emtech 08 were prominent tech entrepreneurs and developers, scientists and engineers. They work in biotech, nanoscience, business, transportation, energy, and of course, information industries. Since green building and transportation technologies, our particular interests, interconnect with virtually all other technologies, We think it’s worth trying to share and make – a little – sense of what we heard.

Investing in Green Tech
Uber venture capitalist and tech entrepreneur Vinod Khosla outlined the thinking behind his recent venture investments, which prominently feature various renewable energy technologies. His criteria for investing in a new venture, more fully described on his website, are:

  • Technology that achieves unsubsidized competitiveness
  • Technology that scales – if it isn’t cheaper it doesn’t scale
  • Manageable startup costs & short innovation cycles
  • Declining cost with scale – trajectory matters

Vinod had also been reading The Black Swan , Nassim Nicholas Taleb’s ruminations on predicatability and change. Put another way, Taleb argues that we believe we inhabit a world of more certainty than we actually do. Black swans are hugely impactful, yet highly improbably events or developments that are almost impossible to predict. They are game changers; political events like 9/11, technical developments like the Internet and Google that transform the landscape. Of course, as a venture capitalist, Vinod Khosla would like to fund more initiatives that become black swans. But given their improbability and unpredictability perhaps all he can do is increase the number of opportunities for creating them.  For his full Emtech presentation follow this link

 
Growing Asian Markets  
Though not an explicit theme at the conference, it’s becoming clear that several billion nascent consumers entering the mainstream market from Asia will have a huge impact on the global economy and technology. As more global households reach middle class status they will aspire to middle class lifestyles. Estimates suggest there could be 50 million plus households reaching this level in India and thus in the market for something like Tata’s $2500 Nano microcar, introduced last January. 

Furthermore, Sycamore Networks founder, philanthropist and investor Desh Deshpande, is positioning a new cell phone service in India to be delivered at about $6 month, reaching hundreds of millions of people.
 
Unlike the developed world, where government and/or consumers have been asked to a pay premium for sustainable technology such as solar photovoltaic power and hybrid vehicles, green tech will have to compete on price in developing world. This is not necessarily a bad thing, because the huge potential of this market will drive innovation and likely bring green technology costs down for everybody in both the developing and developed world. 
 
Mobile Future
Some of you may know that Google rolled out its open source mobile phone system last week, with T Mobile as its partner. The first Google powered handset, the G1 handset offers Apple iPhone – like functionality plus a QWERTY keyboard at an affordable price, and invites developers to create applications for the new open platform operating system. Google, as a player in the mobile business, likely sends shivers down the spines of competitors. Speaking of which, Microsoft presented its vision of mobile, context sensitive, visual computing. Redmond’s Craig Mundie demonstrated a number of visually oriented applications, allowing a future user to interact and navigate the world via high powered mobile devices populated with rich photographic representations of the environment.
 
Energy Storage
Virtually every device will require better power storage. All mobile electronic handsets use batteries and everything from a power tool to an electric vehicle to a solar panel will benefit from a more powerful, reliable, and cheaper energy storage source.
 
Right now, for example, there is an unsubsidized cost premium of several thousand dollars between an EV or hybrid and a comparable fossil fuel vehicle. Depending on the actual technology, much of this cost premium is devoted to batteries. Firms like A123 Systems have been applying proprietary nanotechnology to produce such batteries for companies like power tool manufacturer Black and Decker and General Motors’ Chevy Volt electric vehicle. Tesla’s roadster doesn’t presently employ the A123 battery but they, too are in search of considerably cheaper, more powerful energy storage, which will be the black swan for the transportation industry.
 
More Mashups
Named originally after the sampling and DJ phenomena in the music world, mashups are eclectic and sometimes arbitrary seeming assemblages of data delivered to one place, such as a website or other user interface. More and more online experience derives from such multiple media feeds. The days of static web pages served by one source are about over. People want to read news, scan video and audio; they want to read blogs and chat with friends, all from the same interface. Drupal www.drupal.org is an open source framework for content management that facilitates this. Disparate organizations such as Harvard and Sony use Drupal to organize and deliver their web content.
 
 
Social Networks
I’m probably too old to appreciate the full impact of online social networking but it’s exploded, and not just through Facebook and MySpace and their slightly more grown up cousin LinkedIn . More and more organizations, including political campaigns, employ social networks. Almost any initiative, project, or venture can benefit from a collaborative online network. Ning makes it possible to set up your own  private or public social network with a few clicks – and for free.
 
Trends to Follow
With the black swan and Wall Street in mind, who can predict what technologies or events are going to be game changers? Therefore, short of prognostications, what developments might interest many of this newsletter’s readers in design professions.

Takeaways from the Emtech 08 conference:

  • Try to join the global market. Consider partnerships or other ways to reach clients and customers in rapidly growing Asian markets particularly.
  • Take advantage of the growth of mobile technologies and social networking from the standpoints of your own marketing efforts and in terms of the services and/or products you offer.
  • If you’re an architect or designer, think about how users are changing their interactions with each other and with the physical environment using mobile devices and social networks.
  • If you’re an interactive designer make your client’s websites handset browser friendly and build more social interactivity into them.
  • If you’re engineering electric vehicles, buildings or artifacts make sure their systems interact with handheld devices for control and accounting purposes such as tracking carbon credits.

Finally, as a designer get comfortable with mashups. Think about creating frameworks, not just inviolate layouts. In the physical world, mashups suggest matrices for plugin components, such as impromptu work spaces of different sorts. In the information world mashups need platforms, desirably open source, allowing for various feeds of disparate media and many voices

the looming challenge

Communiqués like this should be breezy and upbeat, touting accomplishments and prospects. However, my chosen line of work, sustainable design, faces an ominous challenge. For that matter everyone, and every profession faces this looming crisis; substantial – to -catastrophic climate change. So, forgive me if I dispense with light hearted banter for a few paragraphs.

 

I recently read the Looming Tower, Lawrence Wright’s investigation of the historical and ideological underpinnings of Al Qaeda and the events leading up to 9/11. I suggest the threat to global security posed by the energy/climate challenge is even greater in the long run than that posed by terrorism. In fact, a growing global energy and climate crisis may spawn more terrorism.

 

Early in 2008 I participated in the National Council for Science and Environment’s Climate Change: Science and Solutions Conference, here in Washington DC. This meeting drew more than 1200 academics and others interested in the intersection of environmental science and policy. Speakers included leading climate scientists. I also had the opportunity to chair a breakout discussion on green building solutions and climate change.

 

The takeaway from the conference is sobering. Consensus is not merely that climate change is underway and that it poses a threat; something that the scientific community has known for years. Rather the discussion now focuses on how much climate disruption will occur, what its impacts will be, and what we can do about it. To summarize, given the current pattern of human activity the earth will probably warm at least 2º C even with substantial mitigation in the form of energy efficiency and renewable energy by the end of this century. This means further melting ice caps, more frequent floods, droughts, landslides, hurricanes, sea level rise and associated human disasters and ecosystem disruption, much of it in the developing world. And, the scientific consensus is that if we cannot avoid 3º warming by 2100, cataclysmic changes may ensue that could render large portions of the earth uninhabitable. See the UN Intergovernmental Panel on Climate Change (IPPCC) 2007 Synthesis Report for a summary of global climate scenarios.

 

Dr. John Holdren, of Harvard, who delivered the Chaffey Memorial Lecture at the NCSE Conference, summarizes our choices in the face of the crisis as a combination of the following: mitigation, adaptation, and suffering. Mitigation, in the form of concerted energy efficiency, renewable energy, reforestation, nuclear power development and carbon capture from conventional fossil power plants will only offer a partial solution. Adaption, such as civil works to prevent floods, massive relocations of people from threatened areas, etc, only delivers some of the answers. Unfortunately, the balance is left to suffering: human misery, ecosystem destruction, and so on. It’s not a pretty scenario but it’s delivered by one of the world’s most respected authorities. So it’s up to us to maximize the mitigation and adaptation to minimize the suffering.

 

Coal is the most readily available energy source, but the dirtiest fossil fuel and the greatest single contributor to atmospheric carbon. On top of current coal – generated pollution levels, China and India have hundreds coal power plants in the development pipeline to energize their rapidly growing economies. The US, too, has dozens of such plants in the works. These power plants represent huge additions of carbon to the atmosphere, in addition to growing inputs from transportation, industry, and domestic activities. Alternatives to coal must be implemented quickly to stem carbon emissions.

 

A carbon cap and trade system or carbon tax are the most widely mooted policy mechanisms to help limit carbon emissions to the atmosphere. But when will they be implemented and how effective will they be? Renewable energy sources, such as solar and wind, while highly desirable, and benefitting from a carbon pricing system that makes them more attractive, will nevertheless only provide a partial solution to the energy challenge; meeting no more than about 15% of the energy budget. Nuclear energy, even though it presents storage risks for waste materials, will be required in increasing amounts. And while it presents massive technological challenges and uncertainty, carbon capture and sequestration from fossil fuel power plant emissions will be necessary. 

 

Buildings are in the Middle of Things

Buildings are responsible for about half of total energy consumption in this country. About 75% of building energy consumption is in the form of electrical power and here in the US about half of that power is generated from coal. This situation puts those of us in the building design and construction industry right in the middle of climate issue. In case you were thinking there was an easy way out by simply building green with the LEED standard, think again. While the LEED is a good place to start, basic LEED Certification for buildings does not automatically guarantee superior energy efficiency, and associated carbon emission reductions. 

 

LEED represents a composite green building “score” summing several criteria including energy, materials, indoor building environment, water conservation, etc.; all of which are desirable. But less than half the score of a typical LEED building specifically assesses its energy performance. Only at the higher reaches of the LEED rating system, e.g. Gold and Platinum, can one reliably expect substantial energy efficiency and renewable energy measures.

 

While not as ambitious as hoped, the 2007 Energy Bill, signed by President Bush in December, included several pieces of good news. Among them are mandate that inefficient incandescent light bulbs will be phased out for most applications beginning in 2012. Furthermore, new and renovated federal buildings must reduce fossil fuel use by 55% (from 2003 levels) by 2010, and 80% by 2020. All new federal buildings must be carbon-neutral by 2030. This will make federal buildings models of the type of energy efficiency that all buildings need to adopt. These new targets should also spawn innovation and price competitiveness for a host of technologies.

 

 

What Can We Do: 

In view of the above, here a several things we in the building and construction community must do to reduce building energy consumption:

 

  • Elevate energy efficiency measures to the top of the list for both LEED and non LEED buildings. Inform clients of the critical nature of energy efficiency, its economic advantages and the need to act now.
  • Lobby local municipalities and states to adopt more stringent energy performance requirements and incentives.   
  • Push for higher energy performance criteria in LEED as updated standards are considered and promulgated.
  • Emphasize the use of renewable energy sources and lobby for incentives supporting them.
  • Model wise energy use in our professional and personal lives.

mission

We develop and market energy efficiency strategies and technologies. We focus on the building and transportation sectors, which account for more than two thirds of the energy budget.

contents